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Foreign tourists do not know Bulgaria

Greece, Turkey, Austria and the Czech Republic are the main competitors of Bulgaria as a tourist destination, studies show first presented by the "Bulgaria Brand Association" showat the information meeting in Plovdiv, organized by the Ministry of Economy, Energy and Tourism of Bulgaria.

The reason for the meeting was the development of the strategy for the development of the “Bulgaria” brand, which should be introduced before the beginning of February 2013.

According to estimates of foreign tourists, data on 28 points in 15 types of tourism, Bulgaria is no better than its competitors. Contrary to their beautiful summer and winter resorts and favorable climate, foreign tourists declare that they are choosing Bulgaria for their holiday last. Basically, low scores of foreign tourists are based on poor infrastructure, lack of cleanliness and security, marketing research shows.

Evaluation of the perception and knowledge of Bulgaria by foreign tour operators shows that 35% of them do not know what and how to tell about tourism in the country, which is very disturbing, emphasize in the ministry.

In 2011, Bulgaria was visited by about 9 million foreign tourists, 2.5 million of whom passed through the country in transit, data show. On average, foreign tourists spend around 80-88 euros a day in the country, and despite the weak competition of Bulgaria as an attractive tourist destination, 90% of foreign tourists rested in the country say they would come again.

The new brand of Bulgaria should present the country as a year-round tourist destination - attractive and affordable, with competitive tourism products and the possibility of sightseeing. The main focus of the tourist flow, which Bulgaria needs to attract, should be directed towards the four countries - Germany, Russia, Romania and the UK, another study shows.

Until February 2013, one pilot regional brand will be ready, which will become a model for the development of other brands in the country.74808 1

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